Initiate
ALLTogether is an initiative that was born in this special COVID-19 crisis for a purpose of bringing back people the happy and positive smiles even though it is hiding behind the masks. Adhering to the love of life, a garment factory transformed into a mask manufacturer, they have a purpose, now they are looking for a way to realize it.
Solution
We develop a brand guideline & brand personality, also set up their brand strategy to meet the purpose of the brand. From commit to the SDG 5, the brand is recruiting priority woman as the workforce, from operator to management, even founder herself. As a brand which desires to make good to society, we also connect them to an organic cotton supplier to supply knitted organic cotton fabric which is certified by GOTS Standard.
The Scopes
• Brand Strategy
• Brand Personality
• Brand Positioning
• Brand Purpose, Mission, Vision & Values
• Brand Product Architecture
• Brand Visual Identity
• Art Direction
• Packaging Design
• Graphic Design
• Photography
• Copywriting
• CSR Program
• Sustainability Alignment
