Initiate
Approximately 640,000 tons of discarded fishing net polluted our ocean, it kills nearly 1,000 marine life per day. Arise Collective looking for partnership in making sunglasses through some discarded fishing net with WWF. And they need someone who has knowledge of recycling materials.
Solution
We develop sunglasses which using the recycled fishing net as the raw materials, through convert the nylon in the fishing net into pellets. Which also enable to reused around 600KG discarded fishing net at the first batch production. The best thing is part of the profit will pull to a fund pool for collecting discarded fishing net in return.
The Scopes
• Brand Strategy
• Art Direction
• Packaging Design
• Product Design
• Sustainability Alignment
