Initiate
As one of the leading bank in Asia, DBS not just won the award of the best bank in Asia, they also successfully position themselves with the new philosophy "Live more, Bank less". Now they are ready to roll out more campaigns to strengthen this new adopt direction.
Solution
We develop the hoodie with the signature spark of the brand, using the recycled plastic bottle to produce polyester yarn for this remarkable hoodie. Which will be the premium gift to their VIP to encourage them to stay "live more".
The Scopes
• Brand Strategy
• Art Direction
• Product Design
• Sustainability Alignment
