Initiate
As one of the largest eCommerce in China, JD.com realize the issue of their discarded delivery uniform became a serious issue in environment friendly. And they are looking for a sustainable solution to apply.
Solution
We develop a framework to help identify the key partners to collect the discarded uniforms, which allowed us to design a delivery bag with flexibility made out of the discarded uniforms, and it can be reuse for delivery purpose again, but in a better meaningful purpose.
The Scopes
• Brand Strategy
• Art Direction
• Packaging Design
• Photography
• Brand Awareness Program
• CSR Program
• Sustainability Alignment
