The Depot 11 by JWC

The Depot 11 by JWC


The coffee speciality brand JWC is famous in their passion for making good coffee, also set as the pioneer as a local born coffee brand. When they want to take the big step of building the best roastery + cafe in town, they need a theme that represents their attitude as an identity



This project is an extension of JWC factory's style with a retrospective touch. A sense of luxury was added to the industrial design concept and the hexagonal philosophy was cleverly used to include 6 main elements - iron, peacock blue, marble, copper, wood and plant. Bold colour choice of peacock blue to match the sedate wood grain, and use of rugged-looking iron piece to tone down the vibrant colours, complemented by understated marble has become an important benchmark of JWC.


Job Scope:

• Brand Positioning

• Brand Naming & Tagline

• Brand Identity

• Brand Guidelines

• Brand Visual Identity

• Brand Personality

• Photography

• Environment Design


List Of Project

Monday, 04 May 2020
TIANSI Jewellery
Monday, 04 November 2019
Wednesday, 07 August 2019
Arise x WWF
Saturday, 15 June 2019
Sunday, 25 November 2018
Monday, 13 August 2018
JD Foundation
Friday, 04 May 2018
The Replacement
Tuesday, 04 July 2017
The Depot 11 by JWC
Thursday, 09 March 2017
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